Part Three of a Series on the Rental Housing Operating System In the first two articles of this series, I explored how the rental housing operating system is evolving across the renter and operator journey. Article 1: Marketing CRM Platforms focused on the companies competing to own marketing, CRM, leasing, and engagement platforms driven byContinue reading “Tenant Screening Evolution: From Gate to Match”
Category Archives: Rental Industry
Navigating New Renter Expectations: The Desire for Flexible Living
The rental housing landscape is evolving with a focus on renter engagement and operational efficiency, driven by demographic shifts and affordability issues. Companies are innovating flexible rental solutions that cater to diverse needs, such as co-living and mid-term stays, challenging traditional leasing models and enhancing infrastructure to meet modern renter expectations.
Rental PropTech: Winning Both the Customer and Renter Relationship
Skip to Article 1 of the Series: Marketing CRM Platforms Rental PropTech has historically been bracketed by two worlds: • Top-of-funnel ILS and digital marketing platforms focused on traffic, leads, and leasing to acquire renters. B2B2C focused. • The bottom-of-funnel, long-standing, property management systems (“PMS” or “PMSs”) focused on accounting, operations, and back-office workflows. BuiltContinue reading “Rental PropTech: Winning Both the Customer and Renter Relationship”
CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com
The CoStar Rental Marketplace: Overview This is the story of CoStar and rental marketplaces: how they rolled up domains including Apartments.com and built the category’s dominant brand. I have been wanting to look at CoStar’s progress in the Rental Marketplace for quite some time. I spent nearly 15 years of my career helping to transformContinue reading “CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com”
Rental Marketplaces – Impact of Per Unit Listings
Click Here to Read About CoStar’s Listing of the Future First Catching up with Rental Industry announcements and this caught my eye. The ability to see apartment unit level details has been talked about for years, but not executed against. Prospective renters could check their views, understand where their unit is in the overall propertyContinue reading “Rental Marketplaces – Impact of Per Unit Listings”
Rental Industry – Impact of Per Unit Listings
Apartments.com is introducing unit-level listings, allowing renters to assess apartment views, unit locations, and interior appearances without touring. This innovation could revolutionize the rental market by enhancing visibility and tactical advertising. It also raises implications for SEO and property management. Such advancements may affect owner advertising costs positively and negatively.