Skip to Article 1 of the Series: Marketing CRM Platforms PropTech servicing rental housing has historically been bracketed by two worlds: • Top-of-funnel ILS and digital marketing platforms focused on traffic, leads, and leasing to acquire renters. B2B2C focused. • The bottom-of-funnel, long-standing, property management systems (“PMS” or “PMSs”) focused on accounting, operations, and back-officeContinue reading “Rental PropTech
Winning Both the Customer and Renter Relationship”
Category Archives: Rental Industry
Rental PropTech
CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com
February 28, 2023 Overview I have been wanting to look at CoStar’s progress in the Rental Marketplace for quite some time. I spent nearly 15 years of my career helping to transform companies (marketplaces, DaaS businesses, and other property tech) providing services to owners and managers of rental properties. Most of it was spent atContinue reading “CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com”
Rental Marketplaces – Impact of Per Unit Listings
January 23, 2023 https://www.costargroup.com/costar-news/details/apartments.com-announces-new-listing-of-the-future Catching up with Rental Industry announcements and this caught my eye. The ability to see apartment unit level details has been talked about for years, but not executed against. Prospective renters could check their views, understand where their unit is in the overall property and see what the unit looks likeContinue reading “Rental Marketplaces – Impact of Per Unit Listings”