Skip to Article 1 of the Series: Marketing CRM Platforms Rental PropTech has historically been bracketed by two worlds: • Top-of-funnel ILS and digital marketing platforms focused on traffic, leads, and leasing to acquire renters. B2B2C focused. • The bottom-of-funnel, long-standing, property management systems (“PMS” or “PMSs”) focused on accounting, operations, and back-office workflows. BuiltContinue reading “Rental PropTech: Winning Both the Customer and Renter Relationship”