The CoStar Rental Marketplace: Overview This is the story of CoStar and rental marketplaces: how they rolled up domains including Apartments.com and built the category’s dominant brand. I have been wanting to look at CoStar’s progress in the Rental Marketplace for quite some time. I spent nearly 15 years of my career helping to transformContinue reading “CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com”
Category Archives: Marketplace
Rental Industry – Impact of Per Unit Listings
Apartments.com is introducing unit-level listings, allowing renters to assess apartment views, unit locations, and interior appearances without touring. This innovation could revolutionize the rental market by enhancing visibility and tactical advertising. It also raises implications for SEO and property management. Such advancements may affect owner advertising costs positively and negatively.