Part Three of a Series on the Rental Housing Operating System In the first two articles of this series, I explored how the rental housing operating system is evolving across the renter and operator journey. Article 1: Marketing CRM Platforms focused on the companies competing to own marketing, CRM, leasing, and engagement platforms driven byContinue reading “Tenant Screening Evolution: From Gate to Match”
Tag Archives: Rentals
Navigating New Renter Expectations: The Desire for Flexible Living
The rental housing landscape is evolving with a focus on renter engagement and operational efficiency, driven by demographic shifts and affordability issues. Companies are innovating flexible rental solutions that cater to diverse needs, such as co-living and mid-term stays, challenging traditional leasing models and enhancing infrastructure to meet modern renter expectations.
CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com
The CoStar Rental Marketplace: Overview This is the story of CoStar and rental marketplaces: how they rolled up domains including Apartments.com and built the category’s dominant brand. I have been wanting to look at CoStar’s progress in the Rental Marketplace for quite some time. I spent nearly 15 years of my career helping to transformContinue reading “CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com”