The CoStar Rental Marketplace: Overview This is the story of CoStar and rental marketplaces: how they rolled up domains including Apartments.com and built the category’s dominant brand. I have been wanting to look at CoStar’s progress in the Rental Marketplace for quite some time. I spent nearly 15 years of my career helping to transformContinue reading “CoStar’s Roll-Up of the Rental Marketplace and the Branding of Apartments.com”